Crocs has rolled out its festive campaign, “Share the Joy,” starring brand ambassador Rashmika Mandanna. The campaign celebrates the unfiltered reality of Diwali while spotlighting Crocs’ signature blend of comfort and style.
The short film, produced by Kulfi Collective, follows Rashmika as she faces incomplete festive preparations. With scattered décor and half-finished setups, she calls on her close friends—creators John, Yashraj, Akshara, Kunal, Noharika, and Laxmi—to bring to life. The film unfolds to the nostalgic soundtrack “Yaar Bina Chain.”
The campaign showcases Classic Crocs Clogs adorned with festive metallic Jibbitz™ charms, designed to add sparkle to every look while maintaining all-day comfort. This approach reflects a growing trend among Gen Z, who value self-expression over conventional festive attire.
“Festivities today are about embracing imperfections,” said Yann Le Bozec, Head of Crocs International Marketing. “Our products let consumers bring their personality into every celebration.”
Akshat Gupt of Kulfi Collective added: “The goal was to capture real Indian festivals—chaotic, fun, and heartfelt. Crocs fit seamlessly into those authentic moments.”
The new collection introduces festive-ready styles like the Bae Velvet Clog and Crush Clog Plush Plum, designed for versatile styling. With a full 360° rollout across digital, retail, and social channels, Crocs is inviting consumers to step into the season with joy.
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