Ayushmann Khurrana, star of Anek, on the language debate: “South films know the market extremely well”

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When Ajay Devgn offered his thoughts on the heated language argument on social media that was started by Sandalwood sensation Kiccha Sudeep, it became a national subject. Many celebrities have expressed their opinions on the subject since then. In an exclusive conversation with Aaj Tak, Ayushmann Khurrana, whose film Anek, directed by Anubhav Sinha, will be released this Friday, gave his strong opinions on the recent language dispute. Apart from that, he opined on what distinguished Hindi films from those produced by the Southern film companies.
When Tollywood actor Mahesh Babu argued that ‘Bollywood can’t afford him’ and that he was content working in Tollywood, what began as a linguistic discussion quickly morphed into a story of Bollywood vs. South. Ayushmann Khurrana was reported as stating on the Bollywood vs. South dispute,  “I would like to say that the South films know its market very well. They know the pulse of the public. It is just a matter of coincidence that at this time our films are not able to pull public to theatres. Now, Bhool Bhulaiyaa 2 has worked. Somewhere the film has connected with the audience. I agree that there is a mistake in the semantics of commercial cinema.”
He continued saying, “Sometimes our films are more intelligent or they get a little too massy. We need to find a midway between the two. There the semantics of complete commercial films is different, their tone is different. See, there is no debate between North and South. Here it is just a question of audience connection. No one is seeing if it is a Hindi film or a Tamil or Telugu film, if you like the story, you will see it. Now, people are liking Bhool Bhulaiyaa 2.”
His stance on the current language controversy has confirmed his ideas, as did the teaser for his film Anek, which has strong undercurrents of the notion of India. Following Anek, Ayushmann Khurrana will appear in Doctor G, a quirky comedy starring Rakul Preet Singh, and An Action Hero, an action film produced by Color Yellow and T-Series, both set for release in 2022.
Also Read: In New Delhi, Ayushmann Khurrana and Andrea Kevichusa advertise Anek, according to PICS

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