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Serena Williams forever changed how brands see female athletes

27-year career that defined a new era of tennis and inspired sponsors to pay more attention to female athletes.

On Friday, Williams was defeated in three sets by Australia's Ajla Tomljanovic at Arthur Ashe Stadium in New York.

Stadium in New York on Friday, is expected to retire after the tournament.

"Across brands and companies she works with, they're investing more in the women's game," Kearney explained.

with ambitions to one day run a billion-dollar venture capital fund — she has demonstrated her ability to advance

"Her name is always at the top of the list," said Kearney of Gatorade.